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Hi, I’m Raquel. I bridge the gap between code and canvas.
Based in Barcelona, I am a Visual Designer and Creative Technologist dedicated to crafting experiences that matter.
I don’t just design; I translate complex ideas into visual stories. From strict brand guidelines to fluid generative art, my work is defined by precision, emotion, and purpose. I partner with visionary brands and artists to build identities that resonate and digital experiences that captivate.
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Selected Services
Brand Identity Crafting distinct voices through logos, typography, and complete visual systems.
Digital Product Design (UX/UI) Building user-centric interfaces and robust design systems using Figma.
Visual Narratives Art direction and strategy for editorial and social media campaigns.
Creative Technology Exploring the art of motion through generative visuals, immersive installations, and code.
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Experience
Freelance Visual Designer | RB Graphics Remote — June 2022 – Present Driving visual strategy for businesses and NGOs across Europe. • Increased client retention by 40% through consistent brand guarding. • Boosted social media engagement by 25% via targeted visual campaigns.
Graphic Designer | Lanevera Ediciones Valencia — Feb 2022 – Jun 2022 Lead designer for editorial identities. • Reduced production time by 15% by implementing reusable graphic libraries.
Graphic Designer | Club de Creativos (c de c) Vigo — Sep 2020 – Jan 2022 Corporate identity and multi-platform campaign execution.
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Education
Master in Visual Arts & Creative Technologies — La Salle, Barcelona (2025)
Master in UX/UI Design — Trazos, Madrid (2024)
Bachelor in Graphic Design — EASD, Valencia (2023)
Erasmus at Scholastika, Prague (2022–2023)
Higher Degree in Advertising Graphics — EASD, Zamora (2018)
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Tools
Adobe Creative Suite · Figma · TouchDesigner · Processing · p5.js Prototyping · Design Systems · UX Research
Languages: Spanish (Native) · Galician (Native) · English (Fluent)
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Let’s work together → rb.graphic@outlook.es · +34 646 46 39 07